How To Register A Domain And Hosting (BlueHost)

In my last post, I talked about how to start a blog and oh boy that was long. Okay I will try not to make this too long but either way I promise you will get value. So if you read my last post, I mentioned getting a domain name and hosting. Of course you can always host a free blog, but if you hope to make blogging a full-time business, I wouldn’t recommend hosting a free blog.

Now, I also mentioned how getting the right domain name is very important, so is getting a very good hosting company and also getting the right hosting plan.

There are lots of companies that offer good hosing services but, getting the best that will serve you and meet your goals is a whole different thing entirely. Okay this is the point where I talk about things to look out for when choosing a hosting company/services. Let’s dive into it shall we.

Things You Should Consider When Choosing A Hosting Company/Services.

I won’t mention much, but I will just highlight a few important things to consider. I will do a more detailed post on the topic much later. Now here are the few things to consider.

  1. Support.
  2. Cost.

Support and Cost are very important things to consider, they go hand in hand. A lot of Hosting companies offer expensive services, but yet offer poor services in terms of support, while others offer cost effective hosting services and you will still get value for your money.

I know what you are thinking, which Hosting company do you recommend, right? I will answer that question in a bit. There are a few Hosting companies that offer quality hosting services but you definitely can’t use all right? Okay here comes the answer to your question.

Now in all these options which one do I recommend? Hmmm, let’s see. Haha found it. Have you ever heard about BlueHost? Yeah that’s the one, they come highly recommended. To learn more about BlueHost click on the image below.

So in this article I will show you How to Register a Domain name and Hosting with BlueHost. So in a bit with few easy steps you will Register a Domain and Hosting. It’s simple.

So now let’s get on with the technical stuff. Don’t mind me there’s nothing technical about it.

How To Register A Domain and Hosting With BlueHost.

BlueHost is one of the largest hosting companies in the world. They power over 2 million websites  and over 850,000 blogs worldwide, and they have built a solid reputation in domain name and website hosting. With BlueHost you will not have to worry about downtime or your, 99.9% uptime is guaranteed. You will not have to worry about you website being offline or technical failures.

BlueHost offer 30% days money back guarantee and also provide 24/7 customer support. They are cost effective, for as low as $2.95 you can own a full functional website with free domain. Wow! website for a discount price with free domain? that’s a juicy offer.

Okay let’s get to it shall we. Ok first you will have to Sign Up so click on the sign up link to get started.

Register a doman name and hosting

Okay, now you should be on BlueHost website. You can go ahead and click Get Started. But before you do that let’s take a look at their hosting plan and compare.

BlueHost offer 4 hosting plans, The Basic, Plus, Choice Plus and the Pro plan. You can choose any of the plan that best meets your needs depending on the features.

The Basic plan can will do just fine for a start, you can always upgrade if you need to or you plan to host more websites or blog in the future.

You might want to consider going for the plus plan or other plans if you need more features. I will recommend you chat with their support to get details if you decided to upgrade to any of the advanced plans. We don’t want to make this article to long do we?

Okay,  now click on Get Started or click on Select on any plan you wish to purchase. The next step is to pick your free domain. Wait! did I mention that the domain is free? I must have mentioned it somewhere up there, well if I didn’t now you know.

Register a domain name and hosting

So you create a new domain name or enter and existing domain if you have any. It doesn’t have to be a domain you are hosted on Bluehost, you can host your domain name on a separate server and point it to BlueHost server. Right now we don’t need to get down which such technicalities, I will write an article on how to do that much later. But I will recommend you register a domain and hosting with BlueHost.

So you pick a domain name and create it by typing it on the Choose a new domain name field and click next. If you have trouble picking a domain name you will definitely need to read my previous article on How To Start A Blog. In that article I wrote a brief guide on choosing the right domain name for your blog and website.

Another thing to consider is what I call the Domain Extension. There are different types of domain extensions such as .com, ,net, .org e.t.c. Personally I recommend the .com, don’t get it twisted, other extension can serve the same purpose but, personally I just like to use the .com.

Register a Domain and Hosting

So after you select a domain name. BlueHost let’s you know if the domain name is available or not. If it is available you will see the something similar to the image below

Register a Domain and HostingOkay, so the next step is to register an account with BlueHost.

Right under the account information form you will see, hosting package information.

Register a domain and hosting

So the next this is to select an Account Plan. Here you will select how BlueHost will bill you. The options available are 12, 24 and 36 months. The price per month reduces for each a higher plan you select.

You will see that the domain name registration is free along with Let’s Encrypt SSL.

If you don’t know understand what SSL is or you don’t know the purpose for the SSL, SSL stands for Secured Socket Layer. it protects sensitive information from being hijacked from your website such as customer username or password.

SSL guaranteed the security of your website or blog. Websites and blogs that are secured are given more priority and rank well on Google search results. To know if you site is secured check the URL if your see https that means your website is secured.

You will see a couple of add-on services provided by BlueHost under the next section Package Extras. You can always choose to add them to you hosting package or add them later.

There other addons or tools that come highly recommended and they are:

  1. Domain Privacy + Protection.
  2. CodeGuard.
  3. BlueHost SEO Tools
  4. Office 365 mailbox.
  5. Sitelock Security-Essential.

You can learn more about these tools by chatting with BlueHost customer support.

The next and final thing to do is to enter you payment information. If your debit card isn’t accepted you, may want to try other payment options. If you have a paypal account with a registered debit card you can use it to pay.

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alphatrionc July 24, 2020 0 Comments

How To Start A Blog – Easy Guide on How to Create A Blog

Are you thinking of owning a blog and you don’t know what to do or how to start a blog? Do you run a business and you haven’t made up your mind if your business needs a blog? Ok, sit back I’m 100% sure this article will guide you on how to start a blog. And if you haven’t decided if your business needs a blog, I guarantee this will change your mind.

This easy free step to step guide will show you how to start a blog. Not only how you can start a blog, you will also learn how you can run your blog the right way.

Before we dive into it, I will briefly take you through a few things you should know about a blog. Knowing this few things will help you understand better about blogging.

 

First and foremost, What is a Blog?

See it as a journal, but in this case an online journal where you can go to read things like news, stories and articles of all kinds. I’m sure you have heard of news blogs, celebrity blogs, entertainment blogs and stuff. Well, what you are about to learn is not different.

Is it a website? Well it can be. Now why did I say that? I said so because most people use their blog as their website, because it represents their brand. And when you think about it, there is a very thin line between a website and a blog. They both share similarities in the sense that they both host contents (Information). On the other hand, a blog is often updated, but a website? Hmmm….. Rarely.

 

Myth Debunked

It is a very good practice if you own a website and you also run a blog. Yes it is possible and I repeat a very good practice. Wait is that possible? Or do you mean to say how is that possible? Yes it is possible. I will explain later.

Now most businesses often believe they don’t need a blog, after all they have a website. Well, maybe they don’t. But, in my professional opinion I always advise clients to add a blog section to their website. Why? Let me put it to you like this, a blog is one of the best way to engage your target audience. Every business is a solution provider, if you hope to solve the problems of your target customers, a blog is one way to achieve that.

Let me further explain it this way, let’s say you sell real estate, you may want to give important information. Like “important tips buyers should know before they purchase a land/property” or information on “mistakes they should avoid when buying a land/property”. Such information can help your target audience make the right decisions. It will build trust between you and your target customers and possibly they will seek out your services.

Basically, as a business, you definitely have information for your potential customers and a blog is one way to do so.

 

Choosing a Blogging Platform

There are a few blogging platforms you can use for blogging, but I will only focus on the 2 most commonly used.

  • WordPress
  • Blogger

WordPress: WordPress is CMS tool and when I say a CMS I mean Content Management Tool. That means it is a tool that is used to create a website and blog. It also makes it easy to manage your website or blog content.

WordPress powers 75,000,000 of the websites on the internet today. Some of which are CNN.com, BBC, Walt Disney and more.

One of the things that makes WordPress so great and easy to use is, it has over 42,000 tools in the official directory (WordPress.org) that are called plugins and extensions. With these tools you can extend the functionality of your website or blog by adding them to your website with just one click. Such functionalities are

  • Social Media Sharing
  • Online Store
  • Affiliate Marketing and more

Oh my bad. I forgot to mention that there are also thousands of themes/templates in the WordPress directory (WordPress.org) you can choose from for your blog/website design and appearance.

Note: Some of the plugins and themes are free while the others paid.

WordPress comes in two different platforms, WordPress.org and WordPress.com.

The WordPress.com is limited version. Compared to the WordPress.org which is the recommended platform. The WordPress.com has a lot of limitations. It is only suited for

  • Those who want to create a website or blog with no investment.
  • People who are not concerned about using a paid domain

So if you intend to build your business around you blog and make money from it then you should go with the WordPress.org.

Blogger: Blogger is a free blogging platform. It is not as powerful as WordPress.org. It is one of the oldest blogging platforms. It is owned by Google.

You don’t need to go through any set up process before you use blogger. Since it is owned by Google, having a Google account automatically gives you access to blogger.

Just like WordPress.com blogger is similar, it provides you with a subdomain, such as yoursitename.blogspot.com.

However you can still use a custom domain. Blogger gives you the option to purchase a custom domain. Better still if you already have a custom domain from a domain registrar, all you have to do is link it to your blogger account.

You can contact your domain registrar for assistance.

Set up time for blogger is faster that any other blogging platform.

Blogger provides you with free themes for you blog appearance and design. But you can source for professionally customized blogger themes which I will recommend. Personally I don’t like the ones blogger provides.

And yes you can also monetize your blog if you uses blogger.

 

How To Start A Blog

Finally, Pheeeew! I was beginning to think we will never get to this part. That was long wasn’t it. That was nothing, you should see Neil Patel’s posts.

Ok, down to business. Now that we are clear on a few things we need to know before we start blogging let’s begin.

Starting A Blog requires more than just starting a blog, I mean you will have to ask yourself questions like am I ready for this? If I start is it something I will be able to sustain? How much time am I willing to put into this? Bottom line is blogging requires more than it seems. You need to be consistent. Ok enough for the self-assessment. Come let’s take a dive

To start a blog there are certain things that are required. So what are these requirements?

  • Pick a Niche
  • Pick a name for your blog
  • Get a domain and hosting(Register your blog name your domain name)
  • Install WordPress
  • Install and Activate a Theme for your blog

WALA! Kapish you have your blog. Wait! do you think I was going to leave you like this? I have to explain the process.

 

Pick A Niche

Picking a niche is the first and the most important step to starting a blog. Just to be clear, a niche is an area of specialization, mostly I recommend that it should be something you are good at. An area or vocation that you know provide SOLUTIONS to people who are seeking it. For example, you are reading this because you looking for a solution on how to start a blog. That brought you to this article which I wrote. That’s because I specialize in this area.

A simpler way to put it is, a doctor or a nurse writing about health. Note you don’t have to be a doctor or a nurse to write about health issues. If you have knowledge about certain health issues. You have been well educated about certain ailment or health issues and you have solutions, you can blog about it.

Just make sure the niche you have picked that you are very knowledgeable in it.

What if I am not knowledgeable in the area I choose to blog about? Well you will need good researching skills. Before you write about a topic under that niche, you must carry out a thorough research before you write about that topic. Gather different resources and already written articles on that topic, study them carefully, then craft your own from there.

Here are a few niches you can choose from

  • Health and Niche
  • Dating Niche (Relationship)
  • Businesss
  • Beauty and Fashion
  • Real Estate
  • Travel

You can do a search on niches to get more

 

Pick A Name For Your Blog

The whole idea is to pick a name that is in relationship with your niche. If you choose to blog about heath you can decide to pick a name like Daily Health Guide or Health Daily. You don’t want to mislead you target audience. Make sure the name has not been used by anyone, if so you will need to change it. Just pick a name that relates to your niche because it will become your brand name.

Get A Domain Name and Hosting

Choosing the right domain name is very important. It must be in line with your selected niche. And you should use your blog name as your domain name. For example, if you decide to blog about Travel or Travelling, your domain name should look like this www.travelguide.com or www.travelexpert.com. However, there are cases whereby the domain name you hope to use isn’t available you can choose another. Just make sure it points to your niche.

There is also a factor of domain extensions like .com .org .com.ng .travel .health you are allowed to choose any as long as it also falls in line with your niche.

Now your domain registrar can also host your blog. That is if they provide hosting services. If they don’t you will need to find a hosting service provider.

 

Install WordPress

After you purchase a hosting plan you will be sent details of your hosting plan to the email you provided during registration. The information contained in that email, you will use it to access what we call your Control Panel.

The Control Panel gives you complete access to your dashboard where you can install WordPress.

There are two ways you can get WordPress up and running. You can either install locally and upload to your hosting server or your install it online through the services that will be provided for you by your Hosting Service Providers in your Control Panel.

 

Install and Activate a Theme for your blog

After you have installed WordPress the next thing is to select a theme. WordPress comes with pre-installed themes. But I’m sure you will not like them.

In Conclusion

Starting a blog doesn’t take more than 20 or 30 minutes depending on your internet connection. Just follow these steps and you are good to go.

To further help you with your blogging journey, I will write a series articles with pictures on how to carry out these steps one by one. From how to get a domain and hosting to how to install a WordPress theme.

And if you need videos on how to carry out these steps, feel free leave a comment and I will work on it.

Subscribe to my mailing list by feeling the form below this post to enable you get updates each time I post articles on other topics

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alphatrionc September 2, 2019 0 Comments

Tips To Improve Your Website Search Ranking

 Tips to improve your website search ranking. In all my years of practice as a web designer and developer, I have come to observe that most web design companies don’t stress on the importance of building a website using WordPress.

When it comes to Search Engine Optimization (SEO), you can’t underestimate the advantages of WordPress. WordPress is pretty well optimized “out-of-the-box”. There are several things that can help your WordPress website rank higher and better on search engines.

Unfortunately, these features are often overlooked. So here are 7 tips to help improve your website search rankings, changes you can make that’ll help make a big difference.

 

1. Add a Blog to Your Website.

There is virtually no business that doesn’t need a Blog. Some businesses have come such terrible conclusion that they don’t need a Blog. Reality check! As long as you have products or services you will always have information to dish out to your existing or prospective customers. If it is the opposite then you shouldn’t be online. Blogging is one of the most efficient ways of increasing organic traffic and engaging your buyer personas on your website.

Keeping your website updated and relevant is one of the trends search engines in ranking your website. Blogging is one of the easiest ways to keep your website updated and add new content to your website on a regular basis. And it’s important that search engines know that your site is still active and being maintained.

With WordPress adding a blog to your website doesn’t require much effort and time. All you need to do is create a new Page and tell WordPress that’s where you want your Blog posts to be displayed. Many WordPress themes don’t require you doing that at all because the developers have taken the time to do so. This is on of the 7 tips to improve your website search ranking.

 

2. Optimize your Images!

The use of visuals on your website pages as well as your blog posts are very important. If you already have a Blog or have pages make sure you include images that are relevant to your content and they are well optimized by adding Titles and Alt tags.

Adding Titles and Alt tags to your images help search engines determine the relevance of your content. These tags help search engines determine what the image is. Without them, it’s just another image.

WordPress makes it easy to add these titles and tags to your images. And once set, they’ll be applied to the images wherever they may be used on your website.

Also Read: 7 Myths About Having a Website

 

3. Page Titles And Descriptions.

Your pages or blog posts metadata are the little or brief write-ups under the title that Google or other search engines show to potential visitors when they search for a keyword or phrase that your post or page ranks for. This is where most websites get it wrong. A good metadata description can go a long way to help visitors click to your website because it’s one of the first things they see on the search engine results. You can spend all the time in the world making your content great and you may be ranking well for a particular keyword or phrase, but a poor metadata description can scare off potential visitors to your website causing you to lose traffic. Your page title and description should always be relevant to your content and should be a comprehensive description of your post and pages

WordPress provides several plugins that can help you with your page title and description such as Yoast SEO, All in One Pack SEO.

 

4. Avoid the use “Stopwords” In Your Permalinks (A, The, Of, For).

Just in case you don’t know what permalink is or permalinks are, it has to do with the way your pages or posts URLs are displayed. WordPress allows you to set or customize the way your pages and post URL will be displayed. We recommend leaving the use of stopwords, as Google doesn’t give relevance to them. And they usually just attribute to longer, uglier URLs.

WordPress, stopwords have automatically stripped stopwords from permalinks in their recent versions when creating new posts.

 

5. Ensure Your Home Page Helps Guide Visitors To What They’re Looking For.

Whether you agree or not the homepage is a critical aspect of your website. It is a determining factor for your visitors if they will actually navigate to the next page of your website or not. Many business or website owners can’t resist the temptation of loading their homepages with too many contents. For others poor design, not knowing where to place elements. By so it will be difficult for users to find what they are looking for and easily navigate through your website. We recommend that you keep your homepage simple and fewer catchy content to arouse visitors. Always use the read more tactics to convince visitors to navigate to other pages of your website.

 

Also Read: Ultimate Digital Marketing Strategies for Small Businesses and Start-ups

 

6. Ensure Visitors Know Your Site Is Safe.

The safety of your website is very important most especially if you run a website that collects user data, such as e-commerce website, job directories or portals or you have opt-in features (features that enable you to collect user data through your website). It is expedient that you ensure the safety of these data that are being collected.  Visitors like to know that they are safe browsing your website; not only from malware and phishing but from their personal information being stolen as well. There are ways to ensure that your website is safe

One of the things you can and you should do is to acquire an SSL certificate for your website, is using SSL (https://) instead of (http://). SSL (Secure Sockets Layer) encrypts the connection between the host (where your website is located) and the client (the visitor’s browser). Acquiring an SSL certificate will help build trust with your customers and equally increase the conversation rate.

Even if  your website is not doing any of the activities listed above(just information based) it is advisable to still acquire SSL for your website for Search Engine Optimization purposes

Another thing you should do is to have a Privacy Policy incorporated into your website. A Privacy Policy discloses how you will use the end-user’s information. Most people may not pay attention to this because some people won’t go through the trouble of reading it most especially when they feel it’s time-consuming, your serious, long-term customers often will and for others just knowing you have it gives them relief. Generally, you will want to publish your privacy policy as a Page in WordPress and link to it somewhere at the bottom of your site.

 

7. Avoid a Crowded and Clumsy Sidebar.

WordPress comes with so many powerful features. One powerful feature it brings to the table is widgets. Widgets enable you to add certain functionalities to your web pages or blog post, which is a good practice but most website owners over-do it.

Prioritize content or widgets added to sidebars. Add widgets that are relevant to your content. Yes, your links to your social media pages and products are recommended. Keep it minimal and avoid a crowded sidebar.

 

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alphatrionc July 12, 2018 0 Comments

7 Useful Tips for Developing Your Sales and Marketing Strategy

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a complete lack of communication—as well as occasional animosity. This is remarkable, especially considering that the two teams typically have the same goal: increasing business revenue.

There is a point in the history of sales and marketing in which it may have made sense for these teams to display more competition than camaraderie. John Wanamaker—a marketer active in the 1800s who is often called the pioneer of advertising—is quoted as saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

It is easy to understand why salespeople didn’t appreciate marketing efforts at that time. There was no accountability to business results, and salespeople could find themselves wondering whether the marketing team was contributing at all to their work, even while marketers took some of the credit for business success.

Those days are over, though. With the rise of digital marketing and the advent of marketing technology, marketing accountability is at an all-time high. Furthermore, these advances have allowed marketers to take more responsibility in not just catching the attention of ideal clients, but also in nurturing them down the sales funnel to ensure a perfect handoff to sales.

Explaining The Definition of Sales and Marketing: Strategic Sales and Marketing and International Marketing 

What is Sales?

The sales team is responsible for moving products or services to customers. They are also responsible for upselling current customers and clients. While sales teams may practice some form of outreach through cold calling, they typically deal with leads that are brought to them by the marketing team. Salespeople develop relationships with these individuals, determine what their needs are, and determine the proper products and services to fill those needs.

What is Marketing?

The marketing team is responsible for everything from increasing brand awareness to delivering high quality leads to the sales team. From a higher level, the marketing team identifies and defines ideal customers, communicates with them on relevant online and offline platforms, and primes them for a relationship with a salesperson.

Strategic Sales and Marketing and International Sales and Marketing

While these two teams often operate on their own, strategic sales and marketing is the ideal state.  Strategic sales and marketing requires two important elements:

  1. Working together in a separate but equal capacity that relies on great communication.
  2. Looking to the future by highlighting trends in consumer behaviour and pipeline growth as well as keeping a foot in the present by addressing customer’s needs in the day-to-day.

When it comes to international sales and marketing efforts, these elements are doubly important, given the expanded range and larger customer database.

7 Steps for Strategic Sales and Marketing

  1. Create Personas in a Joint Sales & Marketing Effort 

Personas are generally considered the responsibility of the marketing team, and they are sometimes ignored by the sales team. Considering that each of these teams is speaking to the same ideal customers, though, this is a huge missed opportunity and an effort that should be worked on together. In the end, this work will benefit both teams.

While the marketing team may still be tasked with the work of creating these influential strategy pieces, sales should be heavily involved in the effort. Getting the input of salespeople up front, interviewing them throughout, and seeking their approval at the end will help marketers create personas that serve both teams and result in vital buy-in from salespeople.

  1. Make an Effort to Document the Buyers’ Journey for Each Persona 

The buyer’s journey should be the basis of all sales and marketing efforts. Unfortunately, this step is often skipped. Even more unfortunate is the fact that sales and marketing rarely collaborate on this vital piece of strategy, despite the fact that they each are responsible for significant parts of it.

Sales and marketing leaders should work through each persona in joint sales and marketing sessions, examining how each persona becomes aware of their company, how they become a lead, and how they eventually become a sale. As the teams work through these stages, leaders should keep a list of the various needs and questions each persona will have. This process will help with the next step, which should address what assets are already available to answer these questions and to move each persona through to the next step.

  1. Audit Sales and Marketing Assets and Document Gaps Along the Buyer’s Journey 

Now that both sales and marketing know what each persona’s journey to purchase looks like, it’s time to examine whether or not they have assets to speak to audience needs along each step of the process.

In this stage, both sales and marketing need to spend some time collecting everything that both the sales and marketing teams have created, including whitepapers, infographics, interactive quizzes, e-books, case studies, assessments, email streams, and more.

Once this is compiled, marketers and salespeople should organize these content pieces along each step of the funnel identifying where they have appropriate assets, and where they are lacking.

  1. Establish a Content Marketing Plan Across the Buyers’ Journey 

Content marketing is often regarded as a brand awareness tactic, and one with questionable impact on revenue. While some sing the praises of content marketing, those who are focused on quantifiable business results may not be sold on the concept.

What many don’t know, though, is that content marketing is an ideal method for connecting sales and marketing as well as building a strong strategy that will move interested buyers through the sales process.

When creating a sales and marketing content strategy, make sure to get both sales and marketing leaders in the room to discuss what audience needs they’d like to address, and how content assets can support throughout the different stages of the funnel.

  1. Develop a Joint Account-Based Marketing (ABM) Strategy 

While a content marketing strategy may seem to favour the marketing team, an account-based marketing strategy will focus on the needs of the sales team. Still, these efforts should be worked on together. Marketing and sales leaders can choose to create an organic ABM strategy or to adopt a more expensive—but very effective—ABM technology solution that will allow for sales and marketing automation.

While the sales team may be more in tune with the accounts they want to target, the marketing team should be brought in at every level. This is especially true when it comes to content creation for the ABM ads or for dynamic, account-focused content on websites.

  1. Implement Regular Sales and Marketing Communication Efforts

One of the simplest steps for ensuring a great sales and marketing strategy that creates and maintains alignment of the teams is creating a regular cadence for communication. This could be as simple as a weekly email or as complex as a quarterly offsite. It’s best practice, though, to ensure that both teams are completely on the same page in terms of regular sales and marketing efforts as well as long-term business goals.

  1. Repeat Steps 1-6 on a Quarterly or Annual Basis

Finally, the last step for a successful sales and marketing strategy is revisiting and refining the steps above. The work of creating a successful sales and marketing strategy is never finished. Instead, sales and marketing leaders should make it a priority to track progress, evolve their tactics, and stay abreast of both industry changes as well as client and consumer behaviour changes.

Whether marketers are looking to bolster their international sales and marketing or simply start taking steps towards more strategic sales and marketing efforts, the 7 useful tips above will help to create a sales and marketing strategy that drives organizational success.

What’s most important is that marketing teams and sales teams are aggressively working together with an understanding of shared goals and responsibilities. Ultimately, as the roles of sales teams and marketing teams grow closer and the lines of accountability continue to blur, it is in everyone’s best interest to start working together.

The best part is, the more sales and marketing connect on personas, buyers’ processes, strategies, and results, the more refined the efforts will become and the better business results will be. In other words—everyone wins.

This article pulled from Tenfold.com. Click to read more articles

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alphatrionc July 7, 2018 0 Comments

7 Myths About Having a Website

Most businesses and start-ups often underestimate the importance of having a website for their business while others don’t take full advantage of their website due to certain myths and misconceptions about having a website. This article highlights and confutes the 7 myths about having a website.

I don’t need a website if I am not selling products.

There are a lot more a website can do for your business than just sell products. A website tells a lot about your brand/business. A website or blog is one of the best tools you can use to tell your brand story. Some other things a website can do for your business are:

  • Inform your audience about your business
  • Brand building,
  • Interacting and engage your audience.
  • Promote your business

Through your website, you can acquire leads for your business using contact and opt-in forms or even chat support.

 

Website promotes you 24/7: No employee will do that.

Paul Cookson

 

Once I have a website I will start getting traffic.

Many websites owners on the internet today are trying so hard to get a lot of traffic to their websites. No doubt, every website needs traffic but it is a fallacy to believe your website can automatically get traffic or visitors

Getting visitors or traffic to your website takes a lot of work. With the rate at which website owners are working earnestly to get visitors to their website, you will have to put in a lot of work to attract visitors to your website most especially when you have a lot of competitors in your business niche. Search Engine Optimization (SEO) or Search Engine Marketing (SEM/PPC) are great ways to promote your website, get it to appear in top rankings of various search engines and start getting visitors to your site, but it still can take a few months to get a steady inflow from your website. Other ways can include having a blog integrated into your website and posting valuable contents. These contents can be shared across all social media platforms.   You can get started with building your online presence with us by taking advantage of Alphatrion Digital website design and SEO or SEM services.

 

Having lots of visitors to my website should be my goal.

Attracting visitors to your website is one thing, keeping them engaged and prompting them to take action is another.  What is the use of a website if not to promote your business and boost sales. A good website should be able to convert your visitors into leads. To achieve this there has to be a call to action, an action that visitors can take to get closer to becoming a customer for the business, for example, an opt-in form or a button that says click here to get a quote or free consultation.  Something that will prompt them to fill in the required information that you need from them. The call to action doesn’t have to be actually purchasing something on the website most especially if you are not selling products on your website. Once you have a call to action you can measure how many visitors actually complete your call to action. However, some factors can affect these activities negatively or positively. If you have 200 visitors to your site and only 5 complete the call to action or you have visitors on your website and they don’t even spend time on your website, then you might want reconsider how relevant are the content or information on your website to your users, who is visiting your website (are you getting the right visitors) and the design of your site. Our Conversion Optimization with our SEO package will help you get the most from your website.

 

Also read:  7 popular myths about digital marketing

 

Getting my website to appear on the first page of search result means it was successful.

Getting your website to appear or rank high on the first page of search engine results doesn’t necessarily mean your website has done well. There is a possibility that you may be ranking high for the wrong keywords. Ranking for the wrong keywords means you will be attracting the wrong audience(visitors/traffic) to your website. If you are using SEM then you will be wasting money on irrelevant clicks to your website. When this happens, you will have lots of visitors enter your website, but most of them will leave right away because it’s not what they were looking for. It is important that your website is ranking high for the keywords that your target audience are searching for, keywords related to your niche and business. At Alphatrion Digital keyword research is part of our strategy to source for keywords are related to your business, your target audiences are actually searching for so that clients will get valuable leads from their website.

Having a website is extremely expensive.

Website design and development are extremely affordable these days compared to 4/5 years ago and will probably stay like that for the next couple of years. Websites also offer a great return on investment compared to other marketing expenses.  Constantly updating and maintaining your website only costs a few thousand each year and provides a 24/7/365 resource for your target customers. To own a professional well-designed website that will attract and convert customers will only cost you a few thousand naira. In case you don’t know having a website is a great way of marketing your business online.  You can compare the costs and benefits of having a website and search engine optimization with other forms of marketing.

It is a difficult task for regularly to update my websites.

Far from the truth. As the use of internet increases the trend in web technology increases and improves over time. Since the evolution of content management system websites have become very easy to maintain and update. With the use of content management systems to design and develop websites no technical skill is required to constantly update your website content. When you get a website with Alphatrion Digital, you receive two hours of training for your website on your website works and is structured, so you can fully understand how to update your website without any frustration.

The more visual contents my website has, the better. 

One of the most important factors of a well-designed professional website is speed. The issue of the website speed cannot be overemphasized. The load time (from the time your website address is typed or clicked to the time the pages open) of your website is not something to be taken likely. The faster your website the more time visitors will tend to spend viewing your website. Loading your website with too many visual contents can affect the speed of your websites. It is important you keep your website simple but not too simple. The use of visual contents are important as it attracts users but too much of it can have a negative effect on your website and possibly discourage your website visitors. Make sure your images are well optimized and visible. Never you upload videos directly to your website, rather embed your videos from websites such as YouTube. Avoid too many colours it can cause a distraction as your visitors may not have the same tastes as you. So forcing them to listen or watch something you enjoy may cause them to leave as fast as they can. You also have to keep in mind that they might not have the same technology on their computer as you do. At Alphatrion Digital this and a few other things are considered to build a professional website that will keep your visitors engaged and spend more time on your website.

Build your brand with us today.

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alphatrionc June 28, 2018 0 Comments

7 popular myths about digital marketing

Digital marketing is gradually gaining ground in the B2B market. A lot of businesses are beginning to see the benefits of using digital marketing to boost sales and build their brands.

With the demand for digital marketing gradually increasing, businesses are beginning to adopt new marketing strategy, but some still have their doubts and false beliefs about digital marketing.

Some businesses or business owners have come to the conclusion that digital marketing isn’t right for their business due to certain misconceptions and popular myths about digital marketing.

My competitors don’t use or have a Digital Marketing strategy.

Digital marketing is fast growing in today’s business world, so many businesses are yet to realize the use or need for it. It is easy to point out a few businesses that are using digital marketing to build their brands. So, you look at your competitors and ask yourself, why do I need it or what do I need digital marketing for?

Most businesses fail to realize that people spend more time on the internet, so, this represents a huge opportunity for your business to reach out to new customers and tap into markets that your competitors haven’t explored yet.

Digital marketing is not and cannot be directly connected to sales

7 Popular Myths About Digital Marketing

Says who? the purpose of generating leads in digital marketing is to do just that, leads are more likely to convert to sales. In digital marketing, it is so easy to link your activities to individual sales.

The digital marketing is 100% measurable.

Digital marketing provides you access to data and information about your marketing campaign such as, analytics and tracking tools that enable you to measure the exact Return of Investment(ROI) from your activities.

“Digital marketing only effectively reaches younger audiences”

Popular Myths About Digital Marketing

The idea that digital marketing can only reach a younger audience is one of the common myths. But it’s certainly not the case.

Depending on who your audiences are, Digital marketing can be incredibly targeted to reach exactly anyone you want, whether young or old.

Social networks like Facebook, Twitter have incredibly powerful targeting options that can enable your target audience based on, interest, demographics. Location, behaviours.

With digital marketing, it is easy to reach exactly who you want, where you want, when you want.

 

“Digital marketing can’t be personal”

Misconceptions About Digital Marketing

It is normal for you to be sceptical of the lack of face to face interactions. For a while, since the rise, if the internet many businesses have turned to digital means such as emails, fax to communicate with their customers.

Digital marketing gives you the opportunity to engage with your prospective customers on social, contact them via email and target them with ads.

Even an active website, can also be a form of communication-based on the interests and concerns of your prospects. As long relevant and valuable communication is guaranteed.

The most important thing is that prospects should be able to interact with your business when they want and when they need to.

 

 I can never compete with huge brands the budget is too high

Myths About Digital Marketing

Digital Marketing doesn’t necessarily mean you must compete with huge or bigger brands. Small businesses are often with the wrong impression that they can compete because of the immeasurable budgets of the huge brands.

In digital marketing, you can create a strategy that identifies with a niche of your choice, you can work with a small budget and target your niche.

Digital Marketing allows you to set up a marketing campaign that is suits your budget and gain leads that will become the right customers for your business

All you need to do is to establish communication with your targeted audience or customers.

 

Also read: Ultimate Digital Marketing Strategies for Small Businesses and Start-ups

 

Digital marketing is only suitable for small business and SMEs

Most huge brands still believe so much in traditional marketing, what they do not realize is they are spending more but are reaching fewer people compared to the huge budget they put into traditional advertising.

Pardon me, I am not saying traditional marketing doesn’t have its benefits, but with digital marketing, you can target the right people and attract new customers with a smaller budget. Social media like Facebook give you such privilege.

With digital marketing, you can measure your result against your return on investment(ROI)

 

 

I’ll need an internal team of experts

Businesses often think they will need an internal team to carry out a successful digital marketing campaign.

The question is how trained are they in the art of digital marketing, a team digital marketing professionals or agency can help you come up with a marketing strategy, ignite your brand/business and attract valuable leads.

Spending huge amounts on recruiting and training an internal team of digital marketing experts will be a waste.

You can have a digital marketing agency train your existing team(employees) on how to use the right tools for your marketing campaign.

 

Key Takeaways

Digital marketing is a very useful tool for attracting and engaging your prospective customers. With digital marketing, you can help your business evolve and continue to attract leads.

Contrary to the myths that have been mentioned, certain benefits of digital marketing are, you can:

  • Calculate your Return on Investment(ROI).
  • Reach your targeted audience.
  • Build customer relationships through social media.
  • Personalize your communication.
  • Carve out a niche market.
  • Implement new sales methods and boost sales

.

 

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alphatrionc June 26, 2018 0 Comments

Ultimate Digital Marketing Strategies for Small Businesses and Start-ups

Today, most businesses have different ways in which they sell their brands. However, if you’re talking concerning small businesses and startups then crafting perfect digital marketing strategies could prove a difficult task. Choosing to use a traditional marketing strategy will require you to spend beyond your budget. Every business requires a marketing strategy to drive sales. If you are considering social media selling and blogging, it may take a long time to achieve.

So what is going to be the proper possibility for small businesses and startups? Well, one of the quickest and least expensive strategies to reach your target audience today is via the internet. Internet marketing otherwise known as Digital marketing has by far proven very effective for businesses to market their brands and drive sales.

Taking steps towards marketing your brand and boosting sales for your business will require you to set up an online presence. Below are the requirements to begin your internet marketing

  • A Website with your Blog integrated.
  • Social Media Profiles or Pages

Internet marketing services or Digital marketing as it is popularly called requires high expertise. Many small business and startups carryout marketing on their own when clearly they lack the technical know-how to effectively implement strategies that actually work.

Before moving towards techniques and strategies of internet marketing ensure you’re doing following things for your clients:

  • Get a website that is rich in content and has relevant information about your business that will keep your prospective customers engaged and informed?
  • Know the language of your customers and target audience, have a clear picture of what they need?
  • Provide your customers with support to enable them to reach you?

Let’s carefully examine the necessary strategies that will enable you to thrive as a small business or startup company

Digital Marketing Strategies:

There are available options to explore for small businesses and startups in Digital Marketing, the popular and most effective ones in a particular order include, Search Engine Optimization or Search Engine Marketing, Facebook Advertising, Social Media Marketing, Content Marketing and Press Releases.

One of the sole purpose or advantages is that, you can find out which of these best works for your business or should I say which one best markets your business. All though there are cases you will be using two or more of these strategies most especially Search Engine Optimization, Social Media Marketing and Content Marketing.

The target is to seek out the most effective of the channels which permit you to achieve a lot of customers then, your effort will be targeted on it one solely.

The best techniques of Digital Marketing are:

Search Engine Optimization:

Search Engine Optimization could is a way of getting your business to appear on search engines. The sole benefit of this strategy is to get your business ranking and appear on the first page of search engines.

Search Engine Optimization is a continuous and process for getting your website(business) on the first page of Google once a person searches your businesses. It involves consistent activity on your website to appear in top rankings of the search results because most of the users never head towards the second page of the results on Google.

This merely suggests that if you’re not on the primary page then you stand the risk of not getting your business noticed. One of the advantages of SEO is that you just can get many customers and at the same time get high traffic on your websites.

SEO is one of the most effective ways for small businesses and startups to invest in Online Marketing. There are companies and agencies that specialize in SEO services, you can always pay for their services and get your business on Google.

Warning: Beware of any company that promises to get your business on the first page in just a few days as these companies violate the rules and regulations of the Google Search Engine Optimization process and as a result will lead to major consequences.

Digital Marketing Strategies For Small Businesses

Also Read: 7 Tips for your WordPress Website that will help boost your Search Rankings

Pay Per Click Advertising:

PPC (Pay Per Click) otherwise known as Search Engine Marketing is a form of advertisement for you are paying only when a person clicks on your Ad.  Google AdWords is the preferred PPC platform on the internet. In this, several businesses bid on keywords and if their bid on each keyword is highest then their ad can appear to every person who searches those keywords at the top of every search engine results. They are always differentiated by a tag that displays Ad and are referred to as paid search results.

PPC ads are very economical for your business which might gain you an enormous variety of customers at intervals a moment once your ads go live. Many companies offer automatic keywords bidding that can help facilitate PPC campaigns for small businesses and startups.

Pay Per Click Advertising

Social Media Marketing:

Social Media Marketing includes chiefly social platforms like Facebook, Twitter, LinkedIn, Google+ and Pinterest to acquire customers for your business. this is often a special sort of Online Marketing strategy that creates an opportunity for businesses to directly communicate with their customers.

It is the platform where small businesses and startup companies will produce their loyalty and promote their brand. The amazing fact about it is that it can be done at little or no cost. All that is required is that you create social media pages and handles depicts your brand then start posting relevant contents to those pages.

You can produce Pinterest and Instagram accounts if your business involves selling high visual product like fashion, food business. the sole factor you have got to try and do is to regularly post pictures of product and services of your business on these profiles and you’ll gather an enormous following and build a whole of yourselves.

Another best platform is Facebook. it’s most vital and valuable selling tool today and particularly for small businesses and startups. innumerable individuals on Facebook and you as a business can benefit from this. simply build a page for your business and build it a whole by posting and advertising on Facebook.

digital marketing strategies for small businesses and start-ups

Email Marketing:

Email Marketing is that the best tool to communicate and engage with potential and existing customers.

Investing in Email Marketing can amount to huge returns in numbers of returning customers. For small businesses, there are many ways they can engage their customers via email like promoting their new product, announcing mouthwatering offers and giveaways, take feedback, send coupons or company data.

Compared to SEO and others you can be assured about this Online Marketing tool because you have more control over it.

Marketing Strategies for Start-Ups

Content Marketing:

‘Content’ is key when it comes to Digital Marketing. The quality and relevance of your content are critical to your marketing campaign, the ability to retain your existing and attract new customers depends on the quality and relevance of your content. For instance, Google delivers traffic to your website based on how relevant your content is, it is one of their absolute criteria. Most of the individuals believe in contents instead of ads of your business.

With a good Content Marketing strategy, you’re giving your business a brand new identity. It is important that you maintain consistency in creating your contents across your marketing channels such as your Blogs, Social Media Pages, Website contents news and offers.

Just having plenty of well-written articles on your blogs and websites concerning your product and services will attract an enormous variety of customers to your business. By Content Marketing, you can target to new customers to your business and may use those new customers to establish your business as a brand.

Ultimate Digital Marketing Strategies

In Conclusion

Online Marketing is very broad and if done wrongly can cripple your business. It is very important that you have a unique selling point, know what separates you from your competitors and always endeavour to check in on them to know what they are doing. It will help you stay ahead.

Online Marketing Strategy may differ for businesses and startups. It’s all up to you to seek out and analyze the most effective techniques that best suits your brand.

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alphatrionc June 11, 2018 2 Comments

Best Social Media Management Tools for Business

Are you a digital or social media marketer? if you are looking for a manner to reinforce the productivity and performance of your work in social media, these tools are  the best social media management tools for business and are beneficial:

Hootsuite

HootSuite is a social media control tool, designed by Ryan Holmes in 2008. The app supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and plenty of extra integrations are available through Hootsuite’s App

it’s far the right tool for busy people who, like to devise their movements beforehand of time or greater in advance,

HootSuite is the maximum widely used platform for coping with social media accounts.

Best Social Media Automation Tools

 

IFTTT

If This Then That, additionally referred to as IFTTT is a loose internet-based service that brings your favored offerings multi-functional vicinity to create chains of easy conditional statements, known as applets. An applet is prompted by modifications that arise inside other internet services such as Gmail, Facebook, Instagram, or Pinterest. as an example, an applet may send an email message if the person wants to send the email at a particular time.

Over 400 apps work with IFTTT such as Twitter, Telegram, Google drive, Twitch, weather Underground, Instagram, Gmail, and gadgets like Google domestic, Amazon Alexa, Nest, Philips Hue, and your Android.

With the assistance of IFTTT you may create venture, so your content material may be posted mechanically on many services which you run straight away.

Social Media For Business

 

TweetDeck

TweetDeck is a social media management dashboard application for managing Twitter accounts. It used to be an independent app, TweetDeck later acquired by way of Twitter Inc and incorporated into Twitter’s interface.

TweetDeck offers an extra handy Twitter enjoy by means of letting you view a couple of timelines in a single smooth interface. It includes a bunch of advanced capabilities to help get the maximum of Twitter: control a couple of Twitter handles, agenda Tweets for posting inside the future, construct Tweet collections, and extra.

Social Media Tools for Business

 

Buffer – a wiser way to share on Social Media

Buffer is a social media management platform relied on and widely used by brands, agencies, businesses, and people to assist power social media results.

Buffer is a software program utility that is designed for each web and mobile platform, to manage social media handles, by providing the means for a user to schedule posts to Twitter, Facebook, and LinkedIn

Buffer makes it super easy to share any page you’re reading. Buffer is designed to robotically proportion posts for you thru the day

Buffer is one of the best methods to timetable posts and tracks the performance of your contents on all social media systems facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google+. No need to log into a couple of social debts.

Buffer is a better way to post your updates on Twitter, Facebook, LinkedIn, Google+ and more. It also tracks effects and analyzes the entirety you proportion for you

Social Media Automation Tools

 

BuzzBundle

BuzzBundle permits you to connect with your social media profiles from its interface and permits you to control them. you may additionally track the keywords and plan posts,

it’s is a Smart Social Media management software that definitely saves your time and allows you manage conversations on Facebook, Twitter, Google+. you can upload all the present social media handles to BuzzBundle to maintain your ongoing social media marketing campaign or create new social media profiles.

You may join discussions everywhere on the web as numerous people representing your employer, attending to your unswerving customers or client personas. you can add an unlimited number of social accounts to every persona.

BuzzBundle is a complex social tool that allows you to put up feedback and replies, posts, retweets and private messages without leaving the workspace. it is able to connect images and could shorten URLs if needed.

Use BuzzBundle to perform the most flexible campaign with Twitter, Facebook, Google+, YouTube, LinkedIn, boards, blogs, and Q7A websites.

Best Social Media Software

 

 

AdEspresso – Simple, Powerful Facebook Advertising Manager – for Facebook marketing.

AdEspresso is a social media device created by HootSuite. It is an alternative Facebook Ads Manager that facilitates and optimize your Facebook Advertising campaigns with whole A/B split testing and clean and effective Analytics. AdEspresso is a powerful tool that allows you to, without difficulty develop your advertising returns.

Social Media Management Tools

 

Agorapulse

Agorapulse is a Social Media Management tool that permits you to integrate your Facebook, Twitter, Instagram, LinkedIn, Google+ and YouTube into its interface. It is available in both web and mobile platform.  Agorapulse is a multi-functional self-carrier social media CRM platform that permits companies and companies to develop and engage a fan and follower base.

Best Social Media Management Tools for Business

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alphatrionc June 6, 2018 0 Comments

Top 5 websites to get you started on your blogging career

Thinking of setting up a blog of your own and you don’t know how? Not to worry, the internet is filled with enough information to get you started on your own. From video tutorials to pdf documents to blog post, enough resources on how you can set up a blog. Whether you are an individual or a corporate entity, a blog is one of if not the easiest way to connect with your target audience or like they say in content marketing your buyer personas

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alphatrionc May 23, 2018 0 Comments