7 popular myths about digital marketing
Digital marketing is gradually gaining ground in the B2B market. A lot of businesses are beginning to see the benefits of using digital marketing to boost sales and build their brands.
With the demand for digital marketing gradually increasing, businesses are beginning to adopt new marketing strategy, but some still have their doubts and false beliefs about digital marketing.
Some businesses or business owners have come to the conclusion that digital marketing isn’t right for their business due to certain misconceptions and popular myths about digital marketing.
My competitors don’t use or have a Digital Marketing strategy.
Digital marketing is fast growing in today’s business world, so many businesses are yet to realize the use or need for it. It is easy to point out a few businesses that are using digital marketing to build their brands. So, you look at your competitors and ask yourself, why do I need it or what do I need digital marketing for?
Most businesses fail to realize that people spend more time on the internet, so, this represents a huge opportunity for your business to reach out to new customers and tap into markets that your competitors haven’t explored yet.
Digital marketing is not and cannot be directly connected to sales
Says who? the purpose of generating leads in digital marketing is to do just that, leads are more likely to convert to sales. In digital marketing, it is so easy to link your activities to individual sales.
The digital marketing is 100% measurable.
Digital marketing provides you access to data and information about your marketing campaign such as, analytics and tracking tools that enable you to measure the exact Return of Investment(ROI) from your activities.
“Digital marketing only effectively reaches younger audiences”
The idea that digital marketing can only reach a younger audience is one of the common myths. But it’s certainly not the case.
Depending on who your audiences are, Digital marketing can be incredibly targeted to reach exactly anyone you want, whether young or old.
Social networks like Facebook, Twitter have incredibly powerful targeting options that can enable your target audience based on, interest, demographics. Location, behaviours.
With digital marketing, it is easy to reach exactly who you want, where you want, when you want.
“Digital marketing can’t be personal”
It is normal for you to be sceptical of the lack of face to face interactions. For a while, since the rise, if the internet many businesses have turned to digital means such as emails, fax to communicate with their customers.
Digital marketing gives you the opportunity to engage with your prospective customers on social, contact them via email and target them with ads.
Even an active website, can also be a form of communication-based on the interests and concerns of your prospects. As long relevant and valuable communication is guaranteed.
The most important thing is that prospects should be able to interact with your business when they want and when they need to.
I can never compete with huge brands the budget is too high
Digital Marketing doesn’t necessarily mean you must compete with huge or bigger brands. Small businesses are often with the wrong impression that they can compete because of the immeasurable budgets of the huge brands.
In digital marketing, you can create a strategy that identifies with a niche of your choice, you can work with a small budget and target your niche.
Digital Marketing allows you to set up a marketing campaign that is suits your budget and gain leads that will become the right customers for your business
All you need to do is to establish communication with your targeted audience or customers.
Digital marketing is only suitable for small business and SMEs
Most huge brands still believe so much in traditional marketing, what they do not realize is they are spending more but are reaching fewer people compared to the huge budget they put into traditional advertising.
Pardon me, I am not saying traditional marketing doesn’t have its benefits, but with digital marketing, you can target the right people and attract new customers with a smaller budget. Social media like Facebook give you such privilege.
With digital marketing, you can measure your result against your return on investment(ROI)
I’ll need an internal team of experts
Businesses often think they will need an internal team to carry out a successful digital marketing campaign.
The question is how trained are they in the art of digital marketing, a team digital marketing professionals or agency can help you come up with a marketing strategy, ignite your brand/business and attract valuable leads.
Spending huge amounts on recruiting and training an internal team of digital marketing experts will be a waste.
You can have a digital marketing agency train your existing team(employees) on how to use the right tools for your marketing campaign.
Digital marketing is a very useful tool for attracting and engaging your prospective customers. With digital marketing, you can help your business evolve and continue to attract leads.
Contrary to the myths that have been mentioned, certain benefits of digital marketing are, you can:
- Calculate your Return on Investment(ROI).
- Reach your targeted audience.
- Build customer relationships through social media.
- Personalize your communication.
- Carve out a niche market.
- Implement new sales methods and boost sales