Tips To Improve Your Website Search Ranking

 Tips to improve your website search ranking. In all my years of practice as a web designer and developer, I have come to observe that most web design companies don’t stress on the importance of building a website using WordPress.

When it comes to Search Engine Optimization (SEO), you can’t underestimate the advantages of WordPress. WordPress is pretty well optimized “out-of-the-box”. There are several things that can help your WordPress website rank higher and better on search engines.

Unfortunately, these features are often overlooked. So here are 7 tips to help improve your website search rankings, changes you can make that’ll help make a big difference.


1. Add a Blog to Your Website.

There is virtually no business that doesn’t need a Blog. Some businesses have come such terrible conclusion that they don’t need a Blog. Reality check! As long as you have products or services you will always have information to dish out to your existing or prospective customers. If it is the opposite then you shouldn’t be online. Blogging is one of the most efficient ways of increasing organic traffic and engaging your buyer personas on your website.

Keeping your website updated and relevant is one of the trends search engines in ranking your website. Blogging is one of the easiest ways to keep your website updated and add new content to your website on a regular basis. And it’s important that search engines know that your site is still active and being maintained.

With WordPress adding a blog to your website doesn’t require much effort and time. All you need to do is create a new Page and tell WordPress that’s where you want your Blog posts to be displayed. Many WordPress themes don’t require you doing that at all because the developers have taken the time to do so. This is on of the 7 tips to improve your website search ranking.


2. Optimize your Images!

The use of visuals on your website pages as well as your blog posts are very important. If you already have a Blog or have pages make sure you include images that are relevant to your content and they are well optimized by adding Titles and Alt tags.

Adding Titles and Alt tags to your images help search engines determine the relevance of your content. These tags help search engines determine what the image is. Without them, it’s just another image.

WordPress makes it easy to add these titles and tags to your images. And once set, they’ll be applied to the images wherever they may be used on your website.

Also Read: 7 Myths About Having a Website


3. Page Titles And Descriptions.

Your pages or blog posts metadata are the little or brief write-ups under the title that Google or other search engines show to potential visitors when they search for a keyword or phrase that your post or page ranks for. This is where most websites get it wrong. A good metadata description can go a long way to help visitors click to your website because it’s one of the first things they see on the search engine results. You can spend all the time in the world making your content great and you may be ranking well for a particular keyword or phrase, but a poor metadata description can scare off potential visitors to your website causing you to lose traffic. Your page title and description should always be relevant to your content and should be a comprehensive description of your post and pages

WordPress provides several plugins that can help you with your page title and description such as Yoast SEO, All in One Pack SEO.


4. Avoid the use “Stopwords” In Your Permalinks (A, The, Of, For).

Just in case you don’t know what permalink is or permalinks are, it has to do with the way your pages or posts URLs are displayed. WordPress allows you to set or customize the way your pages and post URL will be displayed. We recommend leaving the use of stopwords, as Google doesn’t give relevance to them. And they usually just attribute to longer, uglier URLs.

WordPress, stopwords have automatically stripped stopwords from permalinks in their recent versions when creating new posts.


5. Ensure Your Home Page Helps Guide Visitors To What They’re Looking For.

Whether you agree or not the homepage is a critical aspect of your website. It is a determining factor for your visitors if they will actually navigate to the next page of your website or not. Many business or website owners can’t resist the temptation of loading their homepages with too many contents. For others poor design, not knowing where to place elements. By so it will be difficult for users to find what they are looking for and easily navigate through your website. We recommend that you keep your homepage simple and fewer catchy content to arouse visitors. Always use the read more tactics to convince visitors to navigate to other pages of your website.


Also Read: Ultimate Digital Marketing Strategies for Small Businesses and Start-ups


6. Ensure Visitors Know Your Site Is Safe.

The safety of your website is very important most especially if you run a website that collects user data, such as e-commerce website, job directories or portals or you have opt-in features (features that enable you to collect user data through your website). It is expedient that you ensure the safety of these data that are being collected.  Visitors like to know that they are safe browsing your website; not only from malware and phishing but from their personal information being stolen as well. There are ways to ensure that your website is safe

One of the things you can and you should do is to acquire an SSL certificate for your website, is using SSL (https://) instead of (http://). SSL (Secure Sockets Layer) encrypts the connection between the host (where your website is located) and the client (the visitor’s browser). Acquiring an SSL certificate will help build trust with your customers and equally increase the conversation rate.

Even if  your website is not doing any of the activities listed above(just information based) it is advisable to still acquire SSL for your website for Search Engine Optimization purposes

Another thing you should do is to have a Privacy Policy incorporated into your website. A Privacy Policy discloses how you will use the end-user’s information. Most people may not pay attention to this because some people won’t go through the trouble of reading it most especially when they feel it’s time-consuming, your serious, long-term customers often will and for others just knowing you have it gives them relief. Generally, you will want to publish your privacy policy as a Page in WordPress and link to it somewhere at the bottom of your site.


7. Avoid a Crowded and Clumsy Sidebar.

WordPress comes with so many powerful features. One powerful feature it brings to the table is widgets. Widgets enable you to add certain functionalities to your web pages or blog post, which is a good practice but most website owners over-do it.

Prioritize content or widgets added to sidebars. Add widgets that are relevant to your content. Yes, your links to your social media pages and products are recommended. Keep it minimal and avoid a crowded sidebar.


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alphatrionc July 12, 2018 0 Comments

7 Useful Tips for Developing Your Sales and Marketing Strategy

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a complete lack of communication—as well as occasional animosity. This is remarkable, especially considering that the two teams typically have the same goal: increasing business revenue.

There is a point in the history of sales and marketing in which it may have made sense for these teams to display more competition than camaraderie. John Wanamaker—a marketer active in the 1800s who is often called the pioneer of advertising—is quoted as saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

It is easy to understand why salespeople didn’t appreciate marketing efforts at that time. There was no accountability to business results, and salespeople could find themselves wondering whether the marketing team was contributing at all to their work, even while marketers took some of the credit for business success.

Those days are over, though. With the rise of digital marketing and the advent of marketing technology, marketing accountability is at an all-time high. Furthermore, these advances have allowed marketers to take more responsibility in not just catching the attention of ideal clients, but also in nurturing them down the sales funnel to ensure a perfect handoff to sales.

Explaining The Definition of Sales and Marketing: Strategic Sales and Marketing and International Marketing 

What is Sales?

The sales team is responsible for moving products or services to customers. They are also responsible for upselling current customers and clients. While sales teams may practice some form of outreach through cold calling, they typically deal with leads that are brought to them by the marketing team. Salespeople develop relationships with these individuals, determine what their needs are, and determine the proper products and services to fill those needs.

What is Marketing?

The marketing team is responsible for everything from increasing brand awareness to delivering high quality leads to the sales team. From a higher level, the marketing team identifies and defines ideal customers, communicates with them on relevant online and offline platforms, and primes them for a relationship with a salesperson.

Strategic Sales and Marketing and International Sales and Marketing

While these two teams often operate on their own, strategic sales and marketing is the ideal state.  Strategic sales and marketing requires two important elements:

  1. Working together in a separate but equal capacity that relies on great communication.
  2. Looking to the future by highlighting trends in consumer behaviour and pipeline growth as well as keeping a foot in the present by addressing customer’s needs in the day-to-day.

When it comes to international sales and marketing efforts, these elements are doubly important, given the expanded range and larger customer database.

7 Steps for Strategic Sales and Marketing

  1. Create Personas in a Joint Sales & Marketing Effort 

Personas are generally considered the responsibility of the marketing team, and they are sometimes ignored by the sales team. Considering that each of these teams is speaking to the same ideal customers, though, this is a huge missed opportunity and an effort that should be worked on together. In the end, this work will benefit both teams.

While the marketing team may still be tasked with the work of creating these influential strategy pieces, sales should be heavily involved in the effort. Getting the input of salespeople up front, interviewing them throughout, and seeking their approval at the end will help marketers create personas that serve both teams and result in vital buy-in from salespeople.

  1. Make an Effort to Document the Buyers’ Journey for Each Persona 

The buyer’s journey should be the basis of all sales and marketing efforts. Unfortunately, this step is often skipped. Even more unfortunate is the fact that sales and marketing rarely collaborate on this vital piece of strategy, despite the fact that they each are responsible for significant parts of it.

Sales and marketing leaders should work through each persona in joint sales and marketing sessions, examining how each persona becomes aware of their company, how they become a lead, and how they eventually become a sale. As the teams work through these stages, leaders should keep a list of the various needs and questions each persona will have. This process will help with the next step, which should address what assets are already available to answer these questions and to move each persona through to the next step.

  1. Audit Sales and Marketing Assets and Document Gaps Along the Buyer’s Journey 

Now that both sales and marketing know what each persona’s journey to purchase looks like, it’s time to examine whether or not they have assets to speak to audience needs along each step of the process.

In this stage, both sales and marketing need to spend some time collecting everything that both the sales and marketing teams have created, including whitepapers, infographics, interactive quizzes, e-books, case studies, assessments, email streams, and more.

Once this is compiled, marketers and salespeople should organize these content pieces along each step of the funnel identifying where they have appropriate assets, and where they are lacking.

  1. Establish a Content Marketing Plan Across the Buyers’ Journey 

Content marketing is often regarded as a brand awareness tactic, and one with questionable impact on revenue. While some sing the praises of content marketing, those who are focused on quantifiable business results may not be sold on the concept.

What many don’t know, though, is that content marketing is an ideal method for connecting sales and marketing as well as building a strong strategy that will move interested buyers through the sales process.

When creating a sales and marketing content strategy, make sure to get both sales and marketing leaders in the room to discuss what audience needs they’d like to address, and how content assets can support throughout the different stages of the funnel.

  1. Develop a Joint Account-Based Marketing (ABM) Strategy 

While a content marketing strategy may seem to favour the marketing team, an account-based marketing strategy will focus on the needs of the sales team. Still, these efforts should be worked on together. Marketing and sales leaders can choose to create an organic ABM strategy or to adopt a more expensive—but very effective—ABM technology solution that will allow for sales and marketing automation.

While the sales team may be more in tune with the accounts they want to target, the marketing team should be brought in at every level. This is especially true when it comes to content creation for the ABM ads or for dynamic, account-focused content on websites.

  1. Implement Regular Sales and Marketing Communication Efforts

One of the simplest steps for ensuring a great sales and marketing strategy that creates and maintains alignment of the teams is creating a regular cadence for communication. This could be as simple as a weekly email or as complex as a quarterly offsite. It’s best practice, though, to ensure that both teams are completely on the same page in terms of regular sales and marketing efforts as well as long-term business goals.

  1. Repeat Steps 1-6 on a Quarterly or Annual Basis

Finally, the last step for a successful sales and marketing strategy is revisiting and refining the steps above. The work of creating a successful sales and marketing strategy is never finished. Instead, sales and marketing leaders should make it a priority to track progress, evolve their tactics, and stay abreast of both industry changes as well as client and consumer behaviour changes.

Whether marketers are looking to bolster their international sales and marketing or simply start taking steps towards more strategic sales and marketing efforts, the 7 useful tips above will help to create a sales and marketing strategy that drives organizational success.

What’s most important is that marketing teams and sales teams are aggressively working together with an understanding of shared goals and responsibilities. Ultimately, as the roles of sales teams and marketing teams grow closer and the lines of accountability continue to blur, it is in everyone’s best interest to start working together.

The best part is, the more sales and marketing connect on personas, buyers’ processes, strategies, and results, the more refined the efforts will become and the better business results will be. In other words—everyone wins.

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alphatrionc July 7, 2018 0 Comments