Tips to improve your website search ranking. In all my years of practice as a web designer and developer, I have come to observe that most web design companies don’t stress on the importance of building a website using WordPress.
When it comes to Search Engine Optimization (SEO), you can’t underestimate the advantages of WordPress. WordPress is pretty well optimized “out-of-the-box”. There are several things that can help your WordPress website rank higher and better on search engines.
Unfortunately, these features are often overlooked. So here are 7 tips to help improve your website search rankings, changes you can make that’ll help make a big difference.
1. Add a Blog to Your Website.
There is virtually no business that doesn’t need a Blog. Some businesses have come such terrible conclusion that they don’t need a Blog. Reality check! As long as you have products or services you will always have information to dish out to your existing or prospective customers. If it is the opposite then you shouldn’t be online. Blogging is one of the most efficient ways of increasing organic traffic and engaging your buyer personas on your website.
Keeping your website updated and relevant is one of the trends search engines in ranking your website. Blogging is one of the easiest ways to keep your website updated and add new content to your website on a regular basis. And it’s important that search engines know that your site is still active and being maintained.
With WordPress adding a blog to your website doesn’t require much effort and time. All you need to do is create a new Page and tell WordPress that’s where you want your Blog posts to be displayed. Many WordPress themes don’t require you doing that at all because the developers have taken the time to do so. This is on of the 7 tips to improve your website search ranking.
2. Optimize your Images!
The use of visuals on your website pages as well as your blog posts are very important. If you already have a Blog or have pages make sure you include images that are relevant to your content and they are well optimized by adding Titles and Alt tags.
Adding Titles and Alt tags to your images help search engines determine the relevance of your content. These tags help search engines determine what the image is. Without them, it’s just another image.
WordPress makes it easy to add these titles and tags to your images. And once set, they’ll be applied to the images wherever they may be used on your website.
Also Read: 7 Myths About Having a Website
3. Page Titles And Descriptions.
Your pages or blog posts metadata are the little or brief write-ups under the title that Google or other search engines show to potential visitors when they search for a keyword or phrase that your post or page ranks for. This is where most websites get it wrong. A good metadata description can go a long way to help visitors click to your website because it’s one of the first things they see on the search engine results. You can spend all the time in the world making your content great and you may be ranking well for a particular keyword or phrase, but a poor metadata description can scare off potential visitors to your website causing you to lose traffic. Your page title and description should always be relevant to your content and should be a comprehensive description of your post and pages
WordPress provides several plugins that can help you with your page title and description such as Yoast SEO, All in One Pack SEO.
4. Avoid the use “Stopwords” In Your Permalinks (A, The, Of, For).
Just in case you don’t know what permalink is or permalinks are, it has to do with the way your pages or posts URLs are displayed. WordPress allows you to set or customize the way your pages and post URL will be displayed. We recommend leaving the use of stopwords, as Google doesn’t give relevance to them. And they usually just attribute to longer, uglier URLs.
WordPress, stopwords have automatically stripped stopwords from permalinks in their recent versions when creating new posts.
5. Ensure Your Home Page Helps Guide Visitors To What They’re Looking For.
Whether you agree or not the homepage is a critical aspect of your website. It is a determining factor for your visitors if they will actually navigate to the next page of your website or not. Many business or website owners can’t resist the temptation of loading their homepages with too many contents. For others poor design, not knowing where to place elements. By so it will be difficult for users to find what they are looking for and easily navigate through your website. We recommend that you keep your homepage simple and fewer catchy content to arouse visitors. Always use the read more tactics to convince visitors to navigate to other pages of your website.
6. Ensure Visitors Know Your Site Is Safe.
The safety of your website is very important most especially if you run a website that collects user data, such as e-commerce website, job directories or portals or you have opt-in features (features that enable you to collect user data through your website). It is expedient that you ensure the safety of these data that are being collected. Visitors like to know that they are safe browsing your website; not only from malware and phishing but from their personal information being stolen as well. There are ways to ensure that your website is safe
One of the things you can and you should do is to acquire an SSL certificate for your website, is using SSL (https://) instead of (http://). SSL (Secure Sockets Layer) encrypts the connection between the host (where your website is located) and the client (the visitor’s browser). Acquiring an SSL certificate will help build trust with your customers and equally increase the conversation rate.
Even if your website is not doing any of the activities listed above(just information based) it is advisable to still acquire SSL for your website for Search Engine Optimization purposes
7. Avoid a Crowded and Clumsy Sidebar.
WordPress comes with so many powerful features. One powerful feature it brings to the table is widgets. Widgets enable you to add certain functionalities to your web pages or blog post, which is a good practice but most website owners over-do it.
Prioritize content or widgets added to sidebars. Add widgets that are relevant to your content. Yes, your links to your social media pages and products are recommended. Keep it minimal and avoid a crowded sidebar.