Most businesses and start-ups often underestimate the importance of having a website for their business while others don’t take full advantage of their website due to certain myths and misconceptions about having a website. This article highlights and confutes the 7 myths about having a website.
I don’t need a website if I am not selling products.
There are a lot more a website can do for your business than just sell products. A website tells a lot about your brand/business. A website or blog is one of the best tools you can use to tell your brand story. Some other things a website can do for your business are:
- Inform your audience about your business
- Brand building,
- Interacting and engage your audience.
- Promote your business
Through your website, you can acquire leads for your business using contact and opt-in forms or even chat support.
Website promotes you 24/7: No employee will do that.
Once I have a website I will start getting traffic.
Many websites owners on the internet today are trying so hard to get a lot of traffic to their websites. No doubt, every website needs traffic but it is a fallacy to believe your website can automatically get traffic or visitors
Getting visitors or traffic to your website takes a lot of work. With the rate at which website owners are working earnestly to get visitors to their website, you will have to put in a lot of work to attract visitors to your website most especially when you have a lot of competitors in your business niche. Search Engine Optimization (SEO) or Search Engine Marketing (SEM/PPC) are great ways to promote your website, get it to appear in top rankings of various search engines and start getting visitors to your site, but it still can take a few months to get a steady inflow from your website. Other ways can include having a blog integrated into your website and posting valuable contents. These contents can be shared across all social media platforms. You can get started with building your online presence with us by taking advantage of Alphatrion Digital website design and SEO or SEM services.
Having lots of visitors to my website should be my goal.
Attracting visitors to your website is one thing, keeping them engaged and prompting them to take action is another. What is the use of a website if not to promote your business and boost sales. A good website should be able to convert your visitors into leads. To achieve this there has to be a call to action, an action that visitors can take to get closer to becoming a customer for the business, for example, an opt-in form or a button that says click here to get a quote or free consultation. Something that will prompt them to fill in the required information that you need from them. The call to action doesn’t have to be actually purchasing something on the website most especially if you are not selling products on your website. Once you have a call to action you can measure how many visitors actually complete your call to action. However, some factors can affect these activities negatively or positively. If you have 200 visitors to your site and only 5 complete the call to action or you have visitors on your website and they don’t even spend time on your website, then you might want reconsider how relevant are the content or information on your website to your users, who is visiting your website (are you getting the right visitors) and the design of your site. Our Conversion Optimization with our SEO package will help you get the most from your website.
Also read: 7 popular myths about digital marketing
Getting my website to appear on the first page of search result means it was successful.
Getting your website to appear or rank high on the first page of search engine results doesn’t necessarily mean your website has done well. There is a possibility that you may be ranking high for the wrong keywords. Ranking for the wrong keywords means you will be attracting the wrong audience(visitors/traffic) to your website. If you are using SEM then you will be wasting money on irrelevant clicks to your website. When this happens, you will have lots of visitors enter your website, but most of them will leave right away because it’s not what they were looking for. It is important that your website is ranking high for the keywords that your target audience are searching for, keywords related to your niche and business. At Alphatrion Digital keyword research is part of our strategy to source for keywords are related to your business, your target audiences are actually searching for so that clients will get valuable leads from their website.
Having a website is extremely expensive.
Website design and development are extremely affordable these days compared to 4/5 years ago and will probably stay like that for the next couple of years. Websites also offer a great return on investment compared to other marketing expenses. Constantly updating and maintaining your website only costs a few thousand each year and provides a 24/7/365 resource for your target customers. To own a professional well-designed website that will attract and convert customers will only cost you a few thousand naira. In case you don’t know having a website is a great way of marketing your business online. You can compare the costs and benefits of having a website and search engine optimization with other forms of marketing.
It is a difficult task for regularly to update my websites.
Far from the truth. As the use of internet increases the trend in web technology increases and improves over time. Since the evolution of content management system websites have become very easy to maintain and update. With the use of content management systems to design and develop websites no technical skill is required to constantly update your website content. When you get a website with Alphatrion Digital, you receive two hours of training for your website on your website works and is structured, so you can fully understand how to update your website without any frustration.
The more visual contents my website has, the better.
One of the most important factors of a well-designed professional website is speed. The issue of the website speed cannot be overemphasized. The load time (from the time your website address is typed or clicked to the time the pages open) of your website is not something to be taken likely. The faster your website the more time visitors will tend to spend viewing your website. Loading your website with too many visual contents can affect the speed of your websites. It is important you keep your website simple but not too simple. The use of visual contents are important as it attracts users but too much of it can have a negative effect on your website and possibly discourage your website visitors. Make sure your images are well optimized and visible. Never you upload videos directly to your website, rather embed your videos from websites such as YouTube. Avoid too many colours it can cause a distraction as your visitors may not have the same tastes as you. So forcing them to listen or watch something you enjoy may cause them to leave as fast as they can. You also have to keep in mind that they might not have the same technology on their computer as you do. At Alphatrion Digital this and a few other things are considered to build a professional website that will keep your visitors engaged and spend more time on your website.
Build your brand with us today.